Government launches multi-million-dollar

fuel saving campaign

May 2026 The federal government is launching a multi-million-dollar advertising campaign encouraging Australians to reduce car use as the global oil crisis persists. Dubbed “Every little bit helps”, the information campaign will roll out this Monday across television, digital and outdoor advertising sites, such as billboards and posters. Along with asking the public to consider using their car less, the ads promote tips to improve vehicle fuel efficiency, such as “driving smoothly” and “unloading excess weight”. The campaign will cost the government up to $20 million and comes two weeks after national cabinet met and endorsed the four-stage National Fuel Security Plan. In a statement, Minister for Infrastructure Catherine King said the campaign would help the government communicate its plan to the public. “The rollout of this campaign and National Fuel Security Plan ensures that we can get the public the information they need, and keep them updated if and when the situation may change.” According to the government, Australia is currently at the second stage of the plan “Keep Australia moving”, which is characterised by local fuel disruptions and requires governments to put in extra effort to secure supplies from trading partners. The announcement of the “Every little bit helps” campaign came just hours after Prime Minister Anthony Albanese landed back in Australia, having signed a beefed-up agreement with his Singaporean counterpart Lawrence Wong. Mr Albanese and Mr Wong agreed to “make maximum efforts” to keep fuel and gas flowing between the two nations. Energy Minister Chris Bowen has hailed Mr Albanese’s visit to the South-East Asian country as a major success. According to the energy minister’s latest update, Australia’s petrol and jet fuel reserves have fallen, while diesel has risen. Mr Bowen said the nation has 38 days’ worth of petrol, 31 days’ worth of diesel, and 28 days’ worth of jet fuel in reserve. The energy minister has assured Australia is as well-placed as possible amid the ongoing oil crisis. Mr Bowen also confirmed 57 tankers carrying some form of fuel are en route to Australia, and four weeks’ worth of orders have been secured. “So for the next month, we have 4.1 billion litres of fuel locked in, confirmed for Australia.”

Greek Tribune Adelaide, South Australia